How We Can Help you!
Marketing and Sales requires a detailed and constructive approach to be effective for the right performance consistently. Let us analyze your business and marketing performance levels to determine your company’s ability to sustain growth, revenues, brand loyalties, customer loyalties, staff retention and profits.
In an ever increasingly demanding society with a booming economy and fuelled by huge demand for employment it is imperative today that today’s companies hire the right people for the right jobs. We see more and more employees choosing to work at companies who have their act together, know how to hire correctly, train for success, willing to invest in growth and development of staff, places a high level of importance for branding, positioning not to mention high profile marketing for all it’s products and services that ultimately instils a sense of pride and prestige throughout the organization.
People seek successful employers just as highly as employers seek motivated and committed employees. In order to retain staff in today’s “Employee Market” more and more employers will need to provide meaningful and interesting work with opportunities for job satisfaction, pride, social enhancement, rewards and culture to suitable benefits leading to a playing field that’s built to enhance the company’s image and profile. Is your company meeting today’s challenge? We can help!
Marketing Consulting;
Our approach is based on the simple fundamentals of marketing consisting of the five “P’s”.;
o Product
o Price
o Packaging
o Place
o Promotion
Firstly, we will review the competitive advantages of the product by pricing, availability, distribution channels, branding, marketing and positioning to determine the correct course of action needed to establish dominance in the market place for the company’s product or services.
Next the above approach is reviewed with a strong approach and awareness of the product/market demographics and psychographics. Following a strong and targeted marketing research process we will design and implement the product image, branding, messaging that will undoubtedly showcase the product’s benefits, features and appeal. This is done through an incredibly talented team of copywriters, artistic and graphic designers, and public relations consultants for press releases with a guided marketing approach to establishing market presence and awareness.
Following this we will review the availability and distribution and deliver appropriate options and choices for consumers and companies to expose the goods and/or services to the maximum risk of being sold. In short we make the product, service or company the “Top of Mind” brand choice with the consumers.
With effective promotional campaigns comes the best Return on Investment (ROI). As this is a critical element we design and implement winning strategies, tools and campaigns to create a demand for the company, product or services.
All the above must take into consideration the need to sustain winning campaigns to establish product/company dominance guided by targeted marketing solutions.
Sales Consulting;
In this very important function we probe in depth into the staff capabilities in many of the areas sorely neglected in today’s sales standards. The art of sales is the ability to allow tremendous satisfaction and joy in the process of the buying decision being made by the consumer. Do your sales personnel understand the basic fundamentals or differences between good customer service and great customer service? Do they apply the key principles to succeed in today’s savvy buyers market? The key analysis areas used to design improvement in sales performances starts with hiring people with the best attitudes. From there we analyze all the product information to determine staff expertise and knowledge and how it applies to the clients. The next step is to ensure that the following techniques are understood, practiced and applied. They are as follows;
o Building trust and opening with integrity
o Active and Passive Listening Techniques
o Establishing a two way communication channel
o Key areas to questioning effectively
o Questioning for understanding, obstacles and for challenges
o Dealing with negative product issues
o Making the product fit the needs of the clients
o Getting buy-in to create trust
o Looking for buying decision deal makers or breakers
o Turning negatives into positives
o Using effective paraphrasing techniques
o Using active summarizing techniques
o Designing the test for effective closing
o 100 ways to close effectively
o Selling the next appointment
o Creating the platform for the referral sale
o Creating the platform for the additional purchase
o Building a client referral data base
o Networking for success
o Developing strong after sales techniques
o Following up strategies that work
o Using a “Touch” system to stir emotions
o Third Party Selling techniques
o Targeting Ethnic communities
o Rewards and Recognition program design
o Targeting Social and economic groups
International Student Recruitment;
Global One Consulting is a representative for recruitment of international student’s for and on behalf of Sprott-Shaw Community College one of Canada’s oldest and largest private colleges, established since 1903 with over 23 locations worldwide, exclusively for all their vocational and academic programs including the following;
- Bachelor of Business Administration Degree – Marketing and Human Resources
- Practical Nursing/Residential Care Aides/Community Support Workers
- Electrical and Construction
- ESL/TOEFL/TOEIC
- Hospitality and Tourism
- International and E-Commerce Management
- Business Management
Labour Recruitment;
In conjunction with many labour recruitment firms Global One will be spearheading a drive into foreign countries with an emphasis on English Speaking countries such as South Africa, Namibia, Botwana, Philippines and South East Asia for recruiting specialized highly qualified individuals that may be eligible for job openings with Canada. Currently top workers being recruited are as follows;
1. Construction Workers (Electrical, Plumbing, Welding and Construction)
2. Nurses (Practical and Registered)
3. Doctors (General Practitioners and Specialists)
4. Resident Care workers and Nanny’s
5. Registered Massage Therapists
6. Healthcare Technicians (Radiography and others)
7. Computer Programmers and Analysts
8. Oil and Gas Fitters and Turners
9. Executive Secretaries
Project Management
Let us assist you with your project management challenges. At global we are able to develop and implement key working tools for all your project management needs. The key to creating an ideal platform for winning projects starts right at the foundation and will involve incorporating the Seven Skills of Management;
Our Project Management templates will include the following;
- Setting S.M.A.R.T Goals
o Specific
o Measurable
o Attainable
o Responsibility
o Time-Sensitive
- The importance in proper planning
o Timing
o Environment
o SWOT analysis
o Resources
o Tasks required
o Techniques and mechanisms- What tasks get delegated to who and by whom
- Key ways to determine decision making criteria
- Key ways to determine who will be qualified to make the decisions required
- Communication tools needed to affect employees positively
- Tools required to manage to control the plan and implementation strategy
- Milestone reviews and options to achieve goals
- Rewards by performance standards
Current Projects;
Currently creating and designing all tools for a new worldwide launch of the Moto brand of cars for the Moto Auto Group (MAG). Since this is a totally new concept it involves developing the image and profile while establishing an identity for the brand. Global One is currently involved in the process of building various marketing tools for Moto Worldwide including the following;
o Investor Portfolio
o Dealership Portfolio
o All Print Commercials
o Product Brochures
o Product Flyers
o Website
o TV Commercials
o Radio Commercials
o Press releases
o Promotional materials and campaigns
Other companies being represented are as follows;
1. CLM Ltd. (Labour market recruiters)
2. Belleza Products (Facial care products)
3. Marvel Inc. ( Baby Wipes)
4. Dreamboat Kitchen Supplies (Floor wipes)
5. GM Productions (Promotions and marketing)
